photo direction

photo direction


Design and marketing are words and images. If one falls flat, the idea fails. It's not just about buying a nice stock image that anybody else can own. It's about being original and creating something that is yours...alone.

Top to bottom - 1) Netscreen (now Juniper Networks) ad campaign. Photographer, Jill Greenberg;  2) Two photos for a Safeway grocery in-store promotion;  3) Photo for Zultys VoIP phone system ad campaign (one of three). Photographer, Dan Escobar; 4) One of three photos for time scheduling software brochure;  5) Three photos for a global CSC ad campaign shot in New York. Photographer, Rodney Smith;  6) Two photos of a series for Safeway grocery branding material.